Political Snapshot

Obama’s Consolidation of the Party

(No Ratings Yet)

 Loading ...

(Via Open Left.)

With 1.5 million donors, this campaign has blown away anything we’ve ever seen in terms of grassroots fundraising. The technology is all centralized, so Obama knows the name, address, giving patterns, and occupation of every donor out there, as well as social networking information, like who the best raisers are. He has bypassed Actblue, and will probably end up building in a Congressional slate feature to further party build while keeping control of the data.

One email from Moveon to their full list can bring in between $100k to $1M for a candidate, with $1M being the very top end of the range. With one good email to his list, in a few months, Obama will probably be able to bring in $1-3M for a Senate candidate under attack or split that among several. 10-20% of the money going to Senate candidates this cycle might come from Barack Obama’s internet operation. Stunning.

Full story here.