Quick Take

A few quick thoughts on the Obamamercial from last evening.

Overall, it was very, very nicely done. It succeeded at every level in conveying both an urgency to solve the pressing problems of the day and a calm in the man who’s asked to lead those solutions.

I was concerned by two items. The first was the statement that anyone making less than $200,000 will get a tax cut. Unless I misunderstand the numbers, this seems to be a change from the “over $250,000″ tax cut rollback.

The other item was the statement that Obama will “increase domestic oil production.” (I hope that’s an accurate quote - I don’t have the video running.) In any event, I was struck that the statement seemed to be a complete capitulation to McCain’s plan to increase domestic drilling.

If I understand either of these correctly, they could easily be fodder for the McCain campaign for the next six days. And, frankly, they’d represent a slightly bothersome shift by Obama in the last week of the campaign.

Short of those items, the ad was, honestly, brilliant. It’s hard to imagine how anyone could come away from it with any further belief in the McCain-Palin “radical secret Muslim terrorist black man” narrative. The timing was great and the content was spot-on - as we’ve come to expect from this remarkable campaign.